Check My Work

Whether an ad shows a laundry detergent that can clean kids' mud$-$caked clothes or Dan Akroyd pulverizing a fish in a Bass$-$o$-$Matic on SNL$,$ we love to see products in action. We see precisely what we'd get for our money. All ads try to persuade us that the product works, but show the product and consumers can decide on the validity of the claim for themselves.

a$.$ comparative ad

b$.$ narratives

c$.$ product demonstrations

d$.$ noncomparative ad