Check out Exhibit 6.4 (textbook 7th edition, page 166) or Exihit 6.3 (textbook 8 th edition, page 156). Based on the descriptions provided, Amazon has because Description of Common Pricino Ohiectives cycle is expected to be quite short. Competitive Matching Prestige Designed to match or beat competitors' prices. The goal is to maintain the perception of good value relative to the competition. Sets high prices that are consistent with a prestige or high status product. Prices are set with little regard for the firm's cost structure or the competition. Maintains current prices in an effort to sustain a position relative to the competition