Question: Checkers Sixty 6 0 exemplifies how adapting to changing consumer expectations can drive business growth and success. Launched in late 2 0 1 9 ,

Checkers Sixty60 exemplifies how adapting to changing consumer expectations can drive business growth and success. Launched in late 2019, Sixty60 promises to deliver groceries within 60 minutes, a feat that has resonated with consumers seeking convenience and speed, especially during the COVID-19 pandemic. Shoprites focus on innovation, personalisation, and efficiency has significantly contributed to its growth. According to its 2023 financial results, the group reported a 16.9% increase in total sales, reaching R184.1 billion. This growth was largely driven by the success of Checkers Sixty60, which saw a 150% increase in annual sales and contributed significantly to the companys overall performance. The business has also built its omnichannel offering for customers which ultimately results in higher customer lifetime value, as omnichannel shoppers spend 2.5x more. By staying close to customer needs and swiftly adapting to their expectations, Shoprite has maintained its leadership position in the market. The company continuously learns from customer feedback, enhancing the Sixty60 app to improve user experience and streamline operations. This approach has not only met but often exceeded customer expectations, fostering loyalty and driving revenue growth. Chaos Theory argues that relationships in complex systems are nonlinear, made up of interconnections and branching choices that produce unintended consequences and render the universe unpredictable. Provide a critical discussion of the Chaos Theory and the Present-Day Organisation. Include in your discussion the role of management at Shoprite in facilitating the move towards a Chaordic organisation.

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