= Chegg Study Textbook Solutions Expert O&A Practice Card Slutions for your homework Search home study / business / operations management / operations Management questions and answers / in consumer behavior there are 3 component Question: In consumer behavior there are 5 components of the marketin... In consumer behavior there are 5 components of the marketing mi, four of which are Price Product Place and Promotion What is the 5th component Discuss the main reason why it is included in the marketing mix in the context of consumer behavior. Provide at least two examples of how important this 5th component is for marketing strategy Expert