Read the case study below and answer the questions accordingly. An elevator manufacturing company Miss Frans, the
Question:
Read the case study below and answer the questions accordingly.
An elevator manufacturing company
Miss Frans, the general Manager of a company manufacturing elevators, was frustrated with the lack of co
operation between the mechanical engineers, who designed new elevators, and the manufacturing
engineers, who determined how to make the elevators. The mechanical engineers would often design an
elevator without consulting the manufacturing engineers and expect the factory to figure out how to build
it. The products were difficult or nearly impossible to build, and their quality and cost suffered tremendously.
Designs frequently moved between the engineers in order to improve manufacturability. Customers suffered
as a result because they have to wait for long periods of time.
Miss Frans believed that if these managers communicated effectively during design, most of the problems
would be resolved. At her wits’ end, she found a large empty room and moved these engineers into it. A
month later, to her surprise, both group engineers learnt to co-operate by building a wall of bookcases between them.
What would you do in this case to resolve such a scenario?
Students can discuss concepts such as but not limited to: -
The importance of the customer in product and service design,
- What happened to the teams when effective communication is omitted?
- Product development team , etc.