Question: Chen is drking down interstate 9 5 on her way from New England to Florida and sees a billooard saying. South of the Border Restaurant

Chen is drking down interstate

95

on her way from New England to Florida and sees a billooard saying. "South of the Border Restaurant and Motel is just

100

miles away." Chen has never heard of South of the Border before. Ater seeing the sign, she will most likely need adational exposure to the product before deciding whether to stop at South of the Bordec. This is an example of

Mutiple Choice

the lagged effect.

IMC strabegy.

product underwheim.

rejection of advertising.

subliminal advertising.

Chen is drking down interstate 9 5 on her way

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