Question: Cheryl is about to make a purchase from an e - commerce site, but then has second thoughts about the price and wonders if a

Cheryl is about to make a purchase from an e

-

commerce site, but then has second thoughts about the price and wonders if a competitor has a better one. She leaves a website to check it out. This is known as:

.

shopping cart abandonment

.

customization

.

brand engagement.

.

competitor intrusion

Cheryl is about to make a purchase from an e -

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