Chester's Elite product Clack has an awareness of 72%. Chester's Clack product manager for the Elite...

 

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Chester's Elite product Clack has an awareness of 72%. Chester's Clack product manager for the Elite segment is determined to have more awareness for Clack than Andrews' Elite product Apple. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Clack's existing awareness is lost every year. Assuming that Apple's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Apple product? Chester's Elite product Clack has an awareness of 72%. Chester's Clack product manager for the Elite segment is determined to have more awareness for Clack than Andrews' Elite product Apple. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Clack's existing awareness is lost every year. Assuming that Apple's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Apple product?

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