Chevon$$s Champagne is considering small$-$scale entry into the European market. What would be a disadvantage of small$-$scale entry for this firm?

Multiple Choice

possibility of escalating commitment leading to major financial losses

difficulty of building market share and capturing first$-$mover advantages

increase in economic exposure due to minimal time spent in evaluating a foreign market

limited availability of resources for use in other markets

lack of flexibility associated with strategic commitments