Chez Amie manufactures childrens clothing for infants and toddlers. Its sales representatives set up parties at homes

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Question:

Chez Amie manufactures children’s clothing for infants and toddlers. Its sales representatives set up parties at homes of mothers of preschool children so that its sales reps can demonstrate the quality and value of the Chez Amie products. What is Chez Amie using?

a. direct retailing

b. direct-response marketing

c. personal marketing

d. selling representation