Question: Chick - fil - a has decided to expand internationally and does not want to sacrifice their well - known products. However, it is not
Chickfila has decided to expand internationally and does not want to sacrifice their wellknown products. However, it is not doing as well as it would like in some of the new markets, including India and France. Chickfila would like to adjust their strategy to balance their lower costs and efficiency, but also adjust slightly to local preferences in the markets. Based on your knowledge of international strategies, what strategy would you recommend to Chickfila and why?
Group of answer choices
International Strategy, because it is the current strategy and they don't want to forgo their brand
Transnational Strategy, because it relies on brand names and core menu items but there are minor tweaks to accommodate for local taste and keep their customers happy
Global Strategy, because it sacrifices responsiveness to local requirements and emphasizes the lower costs and better efficiency that Chickfila wants
MultiDomestic Strategy, because it does not focus on cost or efficiency, but it addresses the concerns within the markets that ChickfilA is not doing well in
Domestic Strategy, because Chickfila should forgo the international expansion due to high costs, lack of efficiency, and having to change their product
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
