Chick$-$fil$-$A Lives its Values

This activity is important because organizational culture, values, and norms are an important part of their performance.

The goal of this exercise is to recognize organizational culture and values and how it impacts firm performance.

Read the following case on Chick$-$fil$-$A and then answer the questions that follow.

Chick$-$fil$-$A is a privately held restaurant chain based in Hapeville, Georgia. The chain was founded by S$.$ Truett Cathy in $1946$ under the name Dwarf Grill, and changed to its current name in $1967$ when they opened their first restaurant in a food court in Greenbriar Mall in an Atlanta suburb. The company is currently headquartered in College Park, Georgia, and continues to be owned and operated by the Cathy family. At $2,363$ locations, Chick$-$fil$-$A is the largest fast food chain to specialize in chicken sandwiches and one of the largest chains overall in the United States.

The company is well known for its successful Eat Mor Chikin ${?}^{}$ cows, an advertising campaign started in $1995.$ Less well$-$known is the fact that their mascot, the chicken appearing the company's logo$,$ is named

Doodles. ${?}^1$ Chick$-$fil$-$A$\text{'}$s business model is to focus on a simple menu built around its signature grade A quality chicken sandwich. They can be found inside airports, malls, on college campuses, and in standalone stores in $47$ states. They pioneered the concept of combining shopping and eating when they opened their Greenbriar Mall location. ${?}^2$

The company is known for its founder's values. Truett Cathy, who died in $2014,$ was a devout Southern