Question: Chick - fil - A , the leading fast - food chain known for its chicken sandwiches, is conducting a value chain analysis. This analysis
ChickfilA the leading fastfood chain known for its chicken sandwiches, is conducting a
value chain analysis. This analysis determines that its critical competitive advantages are a
supply chain that ensures uninterrupted access to highquality ingredients and the consistent
meal experiences of its customers.
Considering these competitive advantages, which of the following activities is attractive for
ChickfilA to outsource because it is NOT strategically important?
Managing relationships with the bakeries that supply the iconic ChickfilA buns.
Development and implementation of innovative training methods for its frontline employees who
interact directly with customers.
Handling administrative tasks such as payroll processing and information technology management.
Owning or having equity investment in the chicken farms that hatch, grow and process of the
chicken used by ChickfilA
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