Chief Marketing Officers (CMOs) are specifically responsible for planning, developing, implementing, and monitoring the overall marketing strategy.
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Chief Marketing Officers (CMOs) are specifically responsible for planning, developing, implementing, and monitoring the overall marketing strategy. A CMO has been assigned by the president of the company to research and collaborate with an advertising plan for a new sporting goods store in a new market.
What key steps would a CMO need take to make a plan?
What marketing channels should the CMO use and why?
Related Book For
Business Statistics A First Course
ISBN: 9780321979018
7th Edition
Authors: David M. Levine, Kathryn A. Szabat, David F. Stephan
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