Question: Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks, including E . coli, worried customers about the safety of eating
Chipotle Mexican Grill continues to suffer from perception issues after a string of outbreaks, including Ecoli,
worried customers about the safety of eating at the fast
casual chain. Chipotles strategy for getting customers
back into its restaurants was to give away free tacos,
burritos, and chips. And while its customer survey
satisfaction scores are improving, Chipotle is still
operating at a loss. What is Chipoltles current management dilemma?
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