Question: Chipotle recently made the commitment to use only all natural and fresh ingredients. Before making this change, they evaluated whether or not they could realistically

Chipotle recently made the commitment to use only all natural and fresh ingredients. Before making this change, they evaluated whether or not they could realistically accomplish this goal in terms of production demands and resource availability. As discussed in lecture, which step of the new product planning process best describes Chipotle's deliberations?

Feasibility Screen

Crowdsourcing

Business Analysis

Concept Testing

Idea Generation

Chipotle recently made the commitment to use only all natural and

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