Choice $9.$ A product is the general term used to describe both goods and services.a$.$ Trueb. False $10.$All marketing managers have the same goal: to understand and please their customers.a$.$ True b$.$ False $11.$ We learn of and discuss product, price, place, and promotion separately because there are many details to consider for each element.a$.$ True b$.$ False $12.$ The execution of the $4$Ps is flexibleonly one piece needs to be in place and sending a consistent message for the overall "product" to be attractive to the customer.a$.$ True b$.$ False $13.$ When drivers purchase cars that are highly rated for their safety, the essential product is safety and the modifier is the actual car.a$.$ True b$.$ False $14.$ The word "product" can only be defined as a general term that includes services and goods.a$.$ True b$.$ False $15.$The word product can be defined as a mathematical term for multiplication.a$.$ True b$.$ False