• Choose 1 group from segmentation, tell why ?

• Notes for this part: To be an effective target. A market segment must be:

• Identifiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs. The size, purchasing power, and profiles of the segments can be measured. Separated by common or shaed needs or characteristic relevant product or services

• Profitable: The market segments are large or profitable enough to serve. It has to be sizable enough (enough consumer with the purchasing power to make the targeting profitable)

• Stable and growing: Ideal segments should be stable in terms of lifestyle, consumption patterns and likely to grow larger in the future

• Reachable: The market segments can be effectively reached and served (can through advertising, communication media)

target market should based on 'green consumer'