Question: Choose 1 product/service to develop a FAB (consumer-oriented) whose ultimate purpose would be to be reviewed and discuss with your advertising agency for this product.

  1. Choose 1 product/service to develop a FAB (consumer-oriented) whose ultimate purpose would be to be reviewed and discuss with your advertising agency for this product. You should reveal a minimum five features. Then, include at least one advantage and one benefit for each feature. Make sure the benefits named align with the proper advantage, and the proper advantage aligns with the proper feature. A landscape orientation works well for presenting this challenge. Provide a photo of the object, if a tangible product.

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