Question: Choose 2 ads from any media, then create an additional media plan: Part I: 1 . Identify the intended target market for the ad .
Choose ads from any media, then create an additional media plan:
Part I:
Identify the intended target market for the ad Then, using the categories of print, broadcast and online media,
Select media to be used, and
Create a simple charttable to display a potential month media scheduling timeline for each product.
Please review the attached Media Formats to select the media for your plan:
contentenforcedMKTAWeek FourMedia Formats.pdf
Part II:
Has the selection of media differed for your chosen products? Why? Why not? Explain your answer.
CitationsReferences NOT REQUIRED.
Sample chart:
Media
Jan
Feb
Mar
Apr
May
June
TVCable
X
X
X
Billboard
X
X
X
X
Facebook
X
X
X
X
X
X
Post an initial minimum word response by Wednesday at :pm PST
and two responses to other students' postings by Sunday at :pm
Initial post include :
Ad samples target market identification media charts questions,
Response posts total posts.
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