Question: Choose 2 ads from any media, then create an additional media plan: Part I: 1 . Identify the intended target market for the ad .

Choose 2 ads from any media, then create an additional media plan:
Part I:
1.Identify the intended target market for the ad. Then, using the categories of print, broadcast and online media,
2.Select 3-4 media to be used, and
3.Create a simple chart/table to display a potential 6 month media scheduling timeline for each product.
Please review the attached Media Formats to select the media for your plan:
/content/enforced/51272-MKT302A-25644-2304/Week Four/Media Formats.pdf
Part II:
1.Has the selection of media differed for your chosen products? Why? Why not? Explain your answer.
* Citations/References NOT REQUIRED.
Sample chart:
Media
Jan
Feb
Mar
Apr
May
June
TV/Cable
X
X
X
Billboard
X
X
X
X
Facebook
X
X
X
X
X
X
Post an initial minimum 200-word response by Wednesday at 11:59pm (PST)
and two responses to other students' postings by Sunday at 11:59pm
1- Initial post include :
2-Ad samples/ target market identification/2 media charts/2 questions,
2- Response posts =3 total posts.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!