Choose a Canadian company that has expanded internationally and that you are interested in researching. State the
Question:
Choose a Canadian company that has expanded internationally and that you are interested in researching.
State the company name (providing its website address, too) and which country outside of Canada this business operates.
Now, describe this company's controllable characteristics (marketing mix (4 Ps)) by providing at least 2 specific examples for each P.
Next, also research and describe one force (choose from political, economic, cultural, geography and infrastructure, distribution structure, level of technology, and competitive forces of this foreign environment (uncontrollable)) and its impact on the Canadian business there.
at least two or more references
Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw