Question: Choose a case from the following list. Case 04 - Southwest Case 08 - Dippin Dots Case 16 - Apple Case 18 - United Way

Choose a case from the following list.

Case 04 - Southwest

Case 08 - Dippin Dots

Case 16 - Apple

Case 18 - United Way

Case 21 - Yahoo

Case 23 - QVC

Case 24 Nintendo

Case 25 - McDonalds

Case 32 - General Motors

Discuss

BACKGROUND and HISTORY

ANALYSIS VIA PORTERS FIVE FORCES MODEL Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry

STRATEGY USED How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful

Specific STRATEGY(S)

COURSE OF ACTION RECOMMENDED If you were in a position to advise this company, what strategy would you recommend to sustain competitive advantage and achieve future growth? Be specific and list the steps the company should take for successful implementation of your course of action.

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