Question: Choose a company and write on the below content. . SUGGESTED (not mandatory) REPORT STRUCTURE & COMPONENTS OF A STRATEGY ANALYSIS 1. Cover Page and
Choose a company and write on the below content. .


SUGGESTED (not mandatory) REPORT STRUCTURE & COMPONENTS OF A STRATEGY ANALYSIS 1. Cover Page and Table of Contents 2. Executive summary 3. Introduction and Overview o focus of the report o objective of the company o objective of the report 4. Assessment of Organizational Resources, Strengths, and Weaknesses mission and objectives o portfolio analysis o resources and competencies o organizational weaknesses 5. Assessment of External Environmental Opportunities and Threats o demographic o sociocultural o economic o technological o competitive o political o legal and regulatory o etc. 6. Product-level Assessment Consumer/customer Assessment . who buys? why do buyers buy? how do buyers make choices? what are bases for market segmentation? what are potential target markets? Competitor Assessment who are direct competitors? who are indirect competitors? what is the likelihood of new competition? what is the intensity of competition? what are competitors' advantages and disadvantages? Analysis of the leadership style used in the company 7. Summary and Recommendations define opportunities and threats define strengths and weaknesses suggest objectives or future direction suggest strategy for reaching objectives suggest tactics to implement strategy
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