Question: Choose a company for which you will be devising a SMM plan (it could be your own). Using your textbook, LIRN, JSTOR.org, and the Internet,

Choose a company for which you will be devising a SMM plan (it could be your own).

Using your textbook, LIRN, JSTOR.org, and the Internet, develop an APA formatted 3-5 page paper (with a minimum of six peer-reviewed sources) that discusses and provides analysis and research for your chosen company on the following topics:

  • Best practices for SMM

  • SMM planning cycle

  • SMM strategies

  • Targeting Branded Posts

  • Rules of Engagement for SMM

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