Choose a company (Preferably Malaysian Company) you are familiar with.

Write an essay on competitor analysis using the guidelines given below.

1. Why is competitor analysis essential in today’s turbulent business environment?

2. What are the major steps in conducting a competitor analysis?

3. How does an industry’s structure affect the intensity of competition? You are required to choose an industry to illustrate your explanation.

4. What are the major sources of competitive intelligence (CI) for your company.

5. How would you design a CI system for your company.

6. How far is it possible to predict your competitor’s response to your marketing actions?

Answer rating: 100% (QA)

Competitor analysis Importance of competitor analysis The only sustainable competitive advantage an organization can create in current turbulent environment is ability to learn faster than the competi... View the full answer