Choose a company such as McDonalds, Starbucks, Tim Hortons, Air Canada or other similar large company in Canada or the US which was negatively affected by Covid19.

Compare the total revenue, total profit and rate of profit earned in 2020 in Canada or the US or worldwide, with the average over the previous 10 years, 2010-2019. You will have to compute this average from the data you find for each of the years. Do some internet search to determine if you can get such data from the company’s financial statements before making your choice of company.

Use supply and demand analysis to explain the decrease in profit rates, total revenues and total profits, caused by Covid-19.

Differentiate between demand and supply shifts. Note a government lock-down is a supply shift while staying away from a restaurant because you lost your job or your fear getting Covid-19 are demand shifts. A fall in supply increase price but a fall in demand lowers price.

Note: Focus only on your business for maximum marks. Avoid long introductions.

Begin with the company and get quickly to the point which is to explain how Covid-19 affected the company negatively using only the data and economic analysis. Do not dwell on what the media was saying. Marks will be deducted for irrelevant material and repetitive statements.

Answer rating: 100% (QA)

Company McDonalds Data Financial data for McDonalds can be found in their annual reports readily ava... View the full answer