Choose a decision, process, or practice in your current/past job that could be/has been further improved by applying techniques from quantitative research. For example, creating a control randomized group and apply a treatment to isolate the effects of such treatment. Another example could be how personal biases or long-ill misconceptions from yourself, your team, your clients, your consumers drive behavior in your business that may not be the one that yields the most return on investment. Has your organization incurred such traps? What could you or your company do to systematically create an analytical and data-based decision-making culture?