Choose a financial calculating model $($e$.$g$.,$ return on investment $($ROI$),$ net present value $($NPV$),$ Cashback, payback period, etc.$)$ and calculate the financial metrics for the project $($Databricks based customer churn prediction platform$)$ to identify project costs and estimated revenues. Monetary costs are very important when organizations invest in technology, but it should not be the only aspect when making the decision to invest. Intangible benefits such as improving employee morale, customer service, community service, and similar non$-$revenue generating benefits should also be part of the decision$-$making process and included alongside the cost$-$benefits analysis. Some may argue that organizations can maximize their performance if intangible benefits are considered. In your initial post, attach your cost$-$benefit analysis for feedback, and describe some of the long$-$term intangible benefits associated with the technology solution you selected. Explain how those intangible benefits will improve operational efficiency.