Question: Choose a large - scale event which usually happens in person and can be converted to virtual tours Identify 1 ) customer segment who usually

Choose a large-scale event which usually happens in person and can be converted to virtual tours
Identify 1) customer segment who usually attend the event. 2) new customer segment to attract.
Identify price, promotion, placement (e.g. website, social media website etc.) and product (the event logistics) related problems.
Create a survey asking about the above issues using google forms.
Survey should have at least 10 questions, three of which should be demographic (e.g., age, gender etc) questions. Also include an introduction to the survey.
Your survey should be designed such that you can use the questions to run: 1) one independent sample t-test, 2) one paired t-test, 3) correlation, 4) Chi-square analysis.
Collect data from 40-50 people.
Finally, based on your analysis, you will make a recommendation about the marketing mix (product, place, promotion and pricing) plan for the virtual event:

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