Choose a luxury hotel chain (such as Ritz Carlton, Mandarin Oriental, Park Royal, Shangri- La, Sheraton,...

Transcribed Image Text:

Choose a luxury hotel chain (such as Ritz Carlton, Mandarin Oriental, Park Royal, Shangri- La, Sheraton, Hilton resorts, etc.) as the context for your answers in this assignment, address the following questions: You may refer to the corporate website of luxury hotel chains quoted above for information. (a) For the luxury hotel chain of your choice, suggest two (2) strategic objectives for each of the four Balanced Scorecard perspectives (financial, customer, internal business process and learning & growth). Describe the corresponding measure and target for each of the strategic objectives. (Write up to 500 words, answer can be given in tabular format as illustrated below). Balanced scorecard Strategic objective perspective Measure Target (16 marks) (b) Use Tableau to plot a visualisation chart for each of the measures suggested in part (a) (total 8 charts), and provide a screenshot of each chart with a meaningful title. Discuss why each chart is appropriate for its corresponding measure and a conclusion drawn in 4-5 lines below each respective screenshot of the chart. (Write up to 750 words) You will need to create your own datasets using the information on corporate website as a starting point but you can also obtain relevant data from other online sources (if available). (40 marks) Choose a luxury hotel chain (such as Ritz Carlton, Mandarin Oriental, Park Royal, Shangri- La, Sheraton, Hilton resorts, etc.) as the context for your answers in this assignment, address the following questions: You may refer to the corporate website of luxury hotel chains quoted above for information. (a) For the luxury hotel chain of your choice, suggest two (2) strategic objectives for each of the four Balanced Scorecard perspectives (financial, customer, internal business process and learning & growth). Describe the corresponding measure and target for each of the strategic objectives. (Write up to 500 words, answer can be given in tabular format as illustrated below). Balanced scorecard Strategic objective perspective Measure Target (16 marks) (b) Use Tableau to plot a visualisation chart for each of the measures suggested in part (a) (total 8 charts), and provide a screenshot of each chart with a meaningful title. Discuss why each chart is appropriate for its corresponding measure and a conclusion drawn in 4-5 lines below each respective screenshot of the chart. (Write up to 750 words) You will need to create your own datasets using the information on corporate website as a starting point but you can also obtain relevant data from other online sources (if available). (40 marks)

Answer rating: 100% (QA)

a For the luxury hotel chain of your choice suggest two 2 strategic objectives for each of the four Balanced Scorecard perspectives financial customer internal business process and learning growth Des... View the full answer