Question: Choose a proprietary or non-proprietary Customer Relationship Management (CRM) system used by an industry or a business entity, analyse and evaluate the relevant operational; analytic;

Choose a proprietary or non-proprietary Customer Relationship Management (CRM) system used by an industry or a business entity, analyse and evaluate the relevant operational; analytic; and collaborative functions of the chosen CRM and highlight their benefits to that particular industry or a business entity. [30 marks]

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