Choose a real$-$life situation $($case study$)$ in the news right now that you can reseach and write a public relations plan to help them. Write A complete situation analysis.

$1.$ Thesis$-$ the main idea of the plan$/$paper in a full sentence.

$2.$ Overview$-$ few sentences that describe each main section of a paper. In each, describe in two$-$ three sentences what you expect to include in each section.

$3.$ Situational analysis$-$ analysis of the situation and its problems in five parts: background of the company, industry, overview, demand, determinants, borders by forces analysis, and SWOT analysis.

$4.$ Reseach$-$ you may use secondary sources to research

$5.$ problems and oportunities$-$ Address the key problems you identified in section $3$ and make sure they are not symptoms of a bigger problem. Redefine each problem as an opportunity and elaborate on eight proposed outcomes.

$6.$ Key messages$-$ key messages is the overall message of a campaign. program, activity, or tactic that is conveyed to a particular key public or target audience. key messages may very accordint to specific public$/$audiences$.$

$7.$ Key publics$/$Audiences$-$who are the specific audiences for the campaign, program, or project?

$8.$ Goals$-$ what are the broad accomplishment statements that you recommend?

$9.$ Marketing Objectives$-$ what are the specific measurable marketing objectives?

$10.$ Public relations objectives$-$ what are the specific and measurable communication or behavioral goals?For example, raise awareness, change and opinion, etc.

$11.$strategies$-$ these statements are broad based and explain how the practitioner will accomplish the objectives. One example might be$,$ "The company should engage volunteer social media influencers who genuinely believe in the cause."

$12.$ Rationale$-$a brief persuasive statement, justifying the use of a particular strategy.

$13.$ Tactics$-$ what are the tactics that should be used to execute a particular strategy?

$14.$ Evaluation$-$ describe how the practitioner should evaluate the success of the objectives.