Choose a specific organization of your choice and provide a brief introduction to the organization including an explanation of its existing products or services in the international market and company vision and mission.

ii$.$ Discuss comprehensively product issues in international markets, including standardization versus adaptation, product life cycle and positioning.

iii. Describe the pricing of organizational products and services in the chosen market including the roles of pricing and factors affecting pricing decisions.

iv$.$ Examine the communication mix such as personal selling, publicity, sales promotion and advertising availability for the proposed market.

v$.$ Perform an analysis of the international marketing channel and physical distribution accessibility in the proposed market.

vi$.$ Based on the findings above, conclude and justify whether it is feasible for the chosen organization to pursue its international expansion plan.

 

Answer rating: 100% (QA)

The chosen organization for this analysis is Nike Inc Nike is a multinational corporation that designs develops and sells athletic footwear apparel and accessories The company was founded in 1964 by B... View the full answer