Choose an ad as a group chosen ad - https://www.ogilvy.com/work/turnyourback ad in which there are three clear
Fantastic news! We've Found the answer you've been seeking!
Question:
Choose an ad as a group
- chosen ad - https://www.ogilvy.com/work/turnyourback
- ad in which there are three clear stakeholders.
(E.g. Ogilvy is a world famous multiservice agency. Here is an ad (https://www.ogilvy.com/work/shah-rukh-khan-my-ad-0) it created in partnership with Cadbury, customized for small businesses in India. Ogilvy (agency), Cadbury (client), local shop owner (partner).)
Stakeholder identification
- One stakeholder will be Ogilvy (agency) regardless of the situation chosen.
- The group must identify two other stakeholders in the chosen ad, so there are three stakeholders in total.
- Each student (or a pair of students) must act as stakeholder representative and explain why this party is a stakeholder.
Communications requirement analysis
- Each stakeholder representative must develop a communications requirement analysis from their perspective.
- Other members of the group must contribute by explaining what kind of communications they need from this stakeholder to make a good decision, their preferred communication method, and frequency.
RACI
- Each stakeholder representative must develop a RACI matrix from their perspective based on the communication requirements analysis. You can make assumptions about who is working on your internal team.
Communications plan
- Each stakeholder representative must develop a communications plan from their perspective and explain the 5Ws and How in their plan.
TASK DETAILS:
Each stakeholder representative must develop a PowerPoint deck with the following sections and present it to the instructor in class:
- Title slide - group name, members name
- Ad overview - briefly explain the ad, or share a brief video, if available
- Stakeholder overview - name the stakeholder group you are representing and explain what makes them a stakeholder.
- Communications requirements analysis - give a brief overview of what kind of communications other stakeholders need from you to make a good decision, their preferred communication method, and frequency.
- RACI matrix - complete the matrix from your perspective. Some of your group members will be a clear fit for the R/A/C/I roles. You can assume other people within your company for the rest.
- Communications plan - this plan based on the RACI you developed. Explain the 5Ws and How in your plan.
Deliverables:
- A PowerPoint deck in the dropbox before in-class presentation
- Each stakeholder representative (1-2 students) will present their respective section in class
Related Book For
Posted Date: