Choose an example of a sales promotion that you have observed or experienced. Identify the kind of
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Choose an example of a sales promotion that you have observed or experienced. Identify the kind of promotion device (-check text book for definition-), its objectives, and assess its advantages and disadvantages.
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Business and society ethics and stakeholder management
ISBN: 978-0324569391
7th Edition
Authors: Archie B. Carroll, Ann K. Buchholtz
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