Choose an organization of your choice and respond to the questions that follow: The management of the
Question:
Choose an organization of your choice and respond to the questions that follow: The management of the organization aims to research the effectiveness of the organization’s internal communication channels and they have consulted with you to research on their behalf. Based on the above:
2.1 Describe the research approach that you would use to measure the frequency with which employees send and receive internal communication, as well as the frequency with which certain media (e.g. emails) are used. Explain your answer.
2.2 If the goal of the management is to interpret the effectiveness of the communication, as experienced by the employees themselves, which research approach would be most suitable in this case? Design the instrument that you have described.
Auditing and Assurance services an integrated approach
ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley