Choose an organization such as Samsung, Starbucks, Ford Motor Company, or Waste Management that implemented a major
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Question:
Choose an organization such as Samsung, Starbucks, Ford Motor Company, or Waste Management that implemented a major change. For example, a sustainability initiative at Starbucks or Apple making FaceTime available to non-Apple users. Analyze the organizations change process based on Kotters 8 Steps to Leading Change using theOrganizational Change Chart. Make sure to complete a new analysis, do not copy any information from a previous week.
Consider questions such as the following as you
complete your analysis:
- Do you think this was a positive organizational change? Why or why not?
- What strategies and tactics do you think would be effective in creating positive organizational change?
- What strategies and tactics might have worked better?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: