Choose any brand that has been around in the market for at least 10 years. Conduct a research on the brand's history and how it has managed its brand over time. Analyze the brand's current brand equity and identify any challenges or opportunities that it is facing.

Proposed a brand strategy for the brand that will help it to maintain or grow its brand equity in the next 5 – 10 years. Your brand strategy should include the following with explaination

• A clear definition of the brand's target market and brand identity
• A set of brand goals and objectives
• A marketing plan that outlines how the brand will achieve its goals and objectives

Answer rating: 100% (QA)

Apple Inc as it has been in the market for well over 10 years and is a prominent example of brand management Brand History Apple Inc was founded in 19... View the full answer