Question: Choose any case study from the appendix section of Ferrell & Hartline. ( 2 0 1 7 ) . Marketing Strategy, 7 th edition.. Using

Choose any case study from the appendix section of Ferrell & Hartline.

(2017) .

Marketing Strategy,

7

th edition.. Using the handout

How to Analyze a Case

and the

Case Study Grading Rubric

complete an in

-

depth analysis of your chosen case. You should follow APA guidelines and use a minimum of THREE additional scholarly sources in addition to the textbook. See Week

4

Supplemental Resources for more information on scholarly sources.

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