Choose anything you see advertised. Choose one advertisement for that product. . Based on that...

 

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Choose anything you see advertised. • Choose one advertisement for that product. . Based on that ad, work backwards to infer what segmentation took place. Consider how diversity factors may have been included or ignored. • Describe that segment in terms of the factors considered. Segmenting can sometimes be confusing. I think this is because so much care needs to be given in determining which form of segmentation to use, and then which factors need to be considered. Further, the nature of the product usually indicates something about what form of segmentation makes the most sense. However, companies need to remember to take a customer perspective, not an internal perspective. Choose anything you see advertised. • Choose one advertisement for that product. . Based on that ad, work backwards to infer what segmentation took place. Consider how diversity factors may have been included or ignored. • Describe that segment in terms of the factors considered. Segmenting can sometimes be confusing. I think this is because so much care needs to be given in determining which form of segmentation to use, and then which factors need to be considered. Further, the nature of the product usually indicates something about what form of segmentation makes the most sense. However, companies need to remember to take a customer perspective, not an internal perspective.

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Product Nike running shoes Advertisement A sleek highenergy commercial featuring professional athletes and everyday runners pounding the pavement in N... View the full answer