Question: Choose either Ryanair or Apple to answer this question. DO NOT answer the question for both Ryanair and Apple. 1. If you were to perform

Choose either Ryanair or Apple to answer this
Choose either Ryanair or Apple to answer this question. DO NOT answer the question for both Ryanair and Apple. 1. If you were to perform a SWOT/Resource analysis on Ryanair/Apple, identify what you consider to be the single most important resource that Ryanair/Apple possesses. 2. Evaluate whether this resource qualifies as strength for Ryanair/Apple. That is, from the perspective of the resource based view of the firm and the VRIO framework, assess whether this resource has the qualities necessary to make it a competitive strength that can provide a sustained competitive advantage

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