Choose either the Process Description or the Mechanism Description to complete for this project, not both.

Instructions for Process Description:

$($Click here to download the instructions$)$

Your company has just begun a campaign to increase revenue and marketing for one of its top services or poducts.

Your division$/$department has been asked to develop a marketing strategy for advertising and promoting this

service or product.

Develop a process description that explains this marketing strategy step$-$by$-$step. You will write a different process

description for three audiences:

Company executives need to understand the marketing plan, the rationale behind the plan, and any bottom

lines of that plan $($cost$,$ time, outsourcing, etc.$)$

The engineers, machinists, or other field agents who will actually be designing and manufacturing the

product or service need to know the marketing plan to better understand how the product will be used, who

the intended audience is$,$ production numbers, production time expectations, etc.

The company share$/$stakeholders who are financially backing the service or product should be made aware

of the marketing plan to ensure their financing is well placed.

The process should be represented both in writing and visually through a chart of some sort. A lack of visuals

would negatively impact the grade.

You may submit all $3$ descriptions in a single document or as separate documents. Be sure to complete a process

description for each of the three audiences, so three descriptions total.

Instructions for Mechanism Description:

$($Click here to download the mechanism instructions$)$

You work for the product development division of a company. This division produces, manufactures, or offers

services of something. You decide what that something is $($investment portfolios, nail clippers, investment

properites, staplers, home restoration, etc.$).$

To increase revenue and marketing, your company has strategized to promote this service or product. To begin the

promotion process, your division has been asked to write three mechanism descriptions of the service product,

one for each of the following audiences:

A mechanism description for the company executives to showcase the service or product and convince them

that this item will indeed increase revenue and marketing for the company if produced.

A mechanims description for the engineers, machinists, or whatever field employees work for the company

that will help them better understand exactly what they are designing and manufacturing. Your team needs

consistency of product production.

A mechanism description for the customers who might purchase and use this service or product. The

description should be functional but also enticing to help customers make the decision that they really do

want to purchase and use whatever this is$.$

Appropriate visuals of the mechanism and its parts must accompany the text. You may submit all $3$ descriptions in

the same document or separetly. Be sure to complete a mechanism description for each of the three audiences,

so three descriptions total.