Question: Choose one incorrect statement. Expectation formation is a factor influencing satisfaction. Expectation disconfirmation is a factor influencing satisfaction. When positive disconfirmation happens, it leads to

Choose one incorrect statement. Expectation

Choose one incorrect statement. Expectation formation is a factor influencing satisfaction. Expectation disconfirmation is a factor influencing satisfaction. When positive disconfirmation happens, it leads to satisfaction. When negative confirmation occurs, it leads to dissatisfaction

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