Choose one organization listed below Do you think the first or (fast) second mover strategy has worked for this organizations continued success Industry First Mover Organizations Second Mover Organizations Map Apps Google Maps (2005) Waze (2009) Smart Phones Apple iPhone (2007) Samsung Galaxy (2009) Lodging Accommodations VRBO (1995) AirBnB (2008) Internet Music Providers Spotify (2008) Apple Music (2015) Social Networking Facebook (2004) Instagram (2010) 2 Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued a defensive strategy For each company Identify the strategy that the company used and present 3 bullets points that explain, or show examples of, how they implemented this strategy (see complete listing in text Ch 6 beginning through Signaling Challengers that Retaliation is Likely) Why has this strategy gained a competitive advantage (or not) for the company

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Question: Choose one organization listed below. Do you think the first or (fast) second-mover strategy has worked for this organizations continued success? Industry First-Mover Organizations Second-Mover

Choose one organization listed below. Do you think the first or (fast) second-mover strategy has worked for this organizations continued success?

Industry	First-Mover Organizations	Second-Mover Organizations
Map Apps	Google Maps (2005)	Waze (2009)
Smart Phones	Apple iPhone (2007)	Samsung Galaxy (2009)
Lodging Accommodations	VRBO (1995)	AirBnB (2008)
Internet Music Providers	Spotify (2008)	Apple Music (2015)
Social Networking	Facebook (2004)	Instagram (2010)

Find 1 example of a company that has pursued an offensive strategy, and 1 example of a company that has pursued a defensive strategy.

For each company:

Identify the strategy that the company used and present 3 bullets points that explain, or show examples of, how they implemented this strategy (see complete listing in text: Ch 6 beginning through Signaling Challengers that Retaliation is Likely).

Why has this strategy gained a competitive advantage (or not) for the company?

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