Choose ONE topic to answer for EACH chapter (answering total of two questions), it is expected for you to use marketing vocabulary in your explanation and at least one outside source cited. 1a. Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? 1b. One of your friends is contemplating opening a coffee shop near your college campus. She seeks your advice about size of the prospective customer base and how to market the business according to the four Ps. What strategies can you share with your friend to assist in launching the business? 2a. Select an organization for which you would like to work. Look up its mission statement. What do you think the organization's objectives and strategies are? What macro and micro environmental and internal factors might affect its success? 2b. Describe the value propositions the social networking sites YouTube and Facebook offer Web users. Choose ONE topic to answer for EACH chapter (answering total of two questions), it is expected for you to use marketing vocabulary in your explanation and at least one outside source cited. 1a. Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? 1b. One of your friends is contemplating opening a coffee shop near your college campus. She seeks your advice about size of the prospective customer base and how to market the business according to the four Ps. What strategies can you share with your friend to assist in launching the business? 2a. Select an organization for which you would like to work. Look up its mission statement. What do you think the organization's objectives and strategies are? What macro and micro environmental and internal factors might affect its success? 2b. Describe the value propositions the social networking sites YouTube and Facebook offer Web users