[ Choose ] Question 6 Goals are set, and the message is decided. Match the phase of a public rel crisis management phase Campaign is evaluated for effectiveness, and potential results are researched. chapter 12 of our textbook.) advertising phase Media forms are selected to carry out the message. Audience is persuaded by the message. initial research phase Issue is identified and researched; target audience is selected. Organized information is spread to assist or weaken the cause. strategy phase [ Choose ] tactics phase [ Choose ] evaluation phase [ Choose ] Quiz saved at 12:56am Submit Quiz