Choose the statement that best describes a key learning in the McCain Case Study about the external environment of marketing:

Through environmental scanning, McCain Company identified governmental programs that encourage healthy eating whenever possible. This is an example of economic trends that affect marketing.

Through environmental scanning, McCain Company identified shifts in consumer purchases of ready$-$made meals for convenience. This is an example of political trends that affect marketing.

Through environmental scanning, McCain Company identified shifts in consumer habits and attitudes towards healthier eating. This is an example of social trends that affect marketing.

Through environmental scanning, McCain Company identified shifts in consumer habits and attitudes towards healthier eating. This is an example of economic trends that affect marketing.