Question: Choose to research and write on Amazon or Tesla. Considering the article by George Day, what would you say are the distinctive capabilities that the

Choose to research and write on Amazon or Tesla. Considering the article by George Day, what would you say are the distinctive capabilities that the company you choose highlights in its marketing strategy that give it superior market share against competitive firms in the same industry? Please explain whether these capacities demonstrate a market

-

oriented firm or not, referencing the reading material this week. Pay special attention to the definition and understanding of Market Orientation from Kohli & Jaworski

(1990) .

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