Question: Choose TWO reasons why segmenting & targeting strategies are important. A. Market differences B. Limited resources C. Maximum input, minimum output D. Fighting and winning

Choose TWO reasons why segmenting & targeting strategies are important. A. Market differences B. Limited resources C. Maximum input, minimum output D. Fighting and winning even in intense competitions E. High quality of product or service

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1. What is the meaning of the information we are collecting?

3. How much information do we need to collect?

2. What types of information are we collecting?