Choose your product or line from a Fortune $500$ Company and explore strategic focus and the basis for marketing strategies and tactics.

Instructions:

Choose a product or line from a Fortune $500$ Company. It is recommended that you get data for your report from the library, current business periodicals, the Internet, and other secondary sources.

Locate the company$’$s mission, vision, goals, core competency, and strategic plan.

Assess the mission, vision, and goals of the organization.

Analyze the firm$’$s strategic focus based on its core competency.

Summarize the company$’$s strategic plan.

What is the company$’$s core competency?

How does the strategic plan align with:

The mission, vision, and goals?

The core competency?

The marketing strategies?

 

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